Archive for the ‘SEO’ Category

A program Google Crawlersthat automatically fetches Web pages. Spiders are used to feed pages to search engines. It’s called a spider because it crawls over the Web. Another term for these programs is webcrawler. Because most Web pages contain links to other pages, a spider can start almost anywhere. As soon as it sees a link to another page, it goes off and fetches it. Large search engines , like Alta Vista, have many spiders working in parallel.

 

 

Importance of spiders:-

If a search engine spider can not access your pages because of poor site structure and navigation, they can not index your pages. If your pages don’t get indexed, they are not going to have a chance at high search engine rankings. By following a few helpful hints, you will be able to provide many access points to your important pages so that a search engine spider will be able to find them and index them.

How Web Search Engines Work:-

Crawler-based search engines are those that use automated software agents (called crawlers) that visit a Web site, read the information on the actual site, read the site’s meta tags and also follow the links that the site connects to performing indexing on all linked Web sites as well. The crawler returns all that information back to a central depository, where the data is indexed. The crawler will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the administrators of the search engine.

Human-powered search engines rely on humans to submit information that is subsequently indexed and catalogued. Only information that is submitted is put into the index. In both cases, when you query a search engine to locate information, you’re actually searching through the index that the search engine has created —you are not actually searching the Web. These indices are giant databases of information that is collected and stored and subsequently searched. This explains why sometimes a search on a commercial search engine, such as Yahoo! or Google, will return results that are, in fact, dead links. Since the search results are based on the index, if the index hasn’t been updated since a Web page became invalid the search engine treats the page as still an active link even though it no longer is. It will remain that way until the index is updated.

Major search engines:-
Google
YahooSEO Sharing
MSN/Bing

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Techniques of White Hat SEO

Posted: July 28, 2014 in Off page seo, SEO
Tags: ,

OWhite hat seon page optimization: On-Page Optimization focuses on two main elements of your website i.e. your webpage content and your website structure. On-page optimization refers to factors such as title tags, Meta tags amongst others, and making them suitable and reflective of the content you have on your pages. Your web page content must be in sync with your products and services, and they must appear relevant in searches of products and services that are the same as what you are offering.

Off-page optimization: Off page optimization can be summed up as those techniques that can help you improve your webpage search ranking but are not directly implemented on the webpage or the HTML file. These techniques are primarily involved with your website’s inbound and outbound linking or ‘link popularity’ as it is commonly called.

SEO Search Engine Optimization“Search Engine Optimization” is the process of affecting the visibility of a website or a webpage in search engines paid “natural” or unpaid “organic” search results.In an effort to increase the traffic of the website receives organically (non-paid) from search engines.

Need Of SEO:- Google, Yahoo and Bing are the three major commercial engines that drive the majority of web traffic. If your site is not structured properly for SEO then it will not be easily found by the search engines, but more importantly your content may not be index well.
In the most simple terms, you want your website and content to rank as high on the search result page when a consumer searches for a similar or relevant search term.