Netflix enlists fictional characters for content recommendations

Posted: November 13, 2014 in Uncategorized

Gigaom

Ever wanted to know what Claire Underwood, the wife of the ruthless congressman in Netflix’s political drama House of Cards likes to watch on TV? Now you can: Netflix has started to use fictional characters from some of its original programming to recommend new movies and TV sows to its members.

Users are reporting that rows of recommendations titled “Watched by Claire Underwood,” “Watched by Bojack Horseman” or “Watched by Pennsatucky” have popped up in their [company]Netflix[/company] apps. The latter, which is a Christian fundamentalist character in Netflix’s Orange is the New Black, likes to watch Jesus Camp, Saved and Angels & Demons, whereas Claire Underwood prefers shows like The Good Wife and Damages.

Netflix has said in the past that it spends $150 million on content recommendations every year. I’d guess that not a whole lot of that money…

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