Bizible Raises $8M To Connect Marketing Tools With Sales Data

Posted: August 26, 2014 in Uncategorized

TechCrunch

Bizible, a startup promising to help coordinate a company’s marketing and sales efforts, is announcing that it has raised $8 million in Series B funding.

The idea, basically, is to track whether online ads lead to sales. Bizible started out by pulling the data from AdWords search advertising campaigns into Salesforce, and it’s now expanding into other types of ads and marketing — earlier this year, for example, I wrote about its integration with A/B testing service Optimizely.

Bizible’s co-founders Aaron Bird and Peter Thompson both worked on advertising at Microsoft, and Bird told me that there can be “a big disconnect” at many companies, particularly when you’re selling to other businesses.

“What you see is that marketing and sales are just not connected from a data and workflow standpoint,” he said. “This is why you hear the term that marketers use, lead generation, when in reality, what matters…

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